My time at Recolude started with design. I initially engaged in freelance graphic design work, creating presentations for the company to present to potential clients. I also took on the task of redesigning their logo and establishing a visual direction for the brand- opting move away from the corporate blue color and instead embraced vibrant hues that evoke the essence of 3D. I was also responsible for designing the physical goods for conferences(stickers, table banner, standing banners).
The design work I completed played a significant role in earning their trust, leading them to take a chance on me as the first frontend developer on the team. This opportunity allowed me to leverage my design skills in a new capacity, ensuring that our app's design aligned with the newly established brand guidelines.
As part of my responsibilities, I focused on making the app design consistent with the updated color palette and typography. I also created a fresh login and signup page, enhancing the user experience right from the start. Additionally, I designed a new analytics page, providing users with valuable insights in a visually appealing format. This blend of design and development not only strengthened the brand's identity but also improved overall functionality.